Mimi is a commercial lawyer with a practice that focuses on intellectual property and information technology law matters. She has significant experience in matters pertaining to marketing and advertising, trademarks and copyright, data and brand protection, licensing, privacy compliance and anti-spam laws. She is recognized as a Registered Trademark Agent through the College of Patent Agents and Trademark Agents.
Before joining WeirFoulds, Mimi served as the Associate Vice President, Legal of a Toronto-based organization that provides loyalty marketing services. In this role, she was responsible for advising the company on commercial strategy, IP ownership and licensing, IT vendor and data governance, legal risk, corporate compliance, and more. Additionally, she successfully drafted and re-negotiated the flagship reward program’s critical sponsors’ commercial contracts and partnership frameworks, and implemented a brand-focused and cost-effective intellectual property strategy that brought the majority of trademark prosecution work in-house.
Prior to this, Mimi was the Senior Legal Counsel for a Canadian luxury department store chain, where she provided legal advice, strategic counsel, and risk management solutions to the executive leadership and business teams on a wide range of complex matters relating to advertising and disclosure laws, influencer marketing, competition law compliance, consumer protection legislation, ecommerce, trademarks, copyright, IP and data protection, privacy and anti-spam laws. She was responsible for drafting and negotiating a broad range of commercial agreements, managing the company’s global trademark portfolio, advising on enforcement, infringement, and cease and desist matters, conducting clearance searches, and resolving social media disputes, amongst other responsibilities.
Outside her work, Mimi is a dedicated mentor to young professionals and a strong advocate for advancing women in law.
